See which leaks cost you the most.
See the impact of a single AI/Automation solution.
Answers spec questions in the moment, at midnight and on Sunday, and captures the visitor who would otherwise have read two pages and left.
Now find your number one bottleneck.
Book a game-plan call. Bring a month of RFQs and your site analytics and we’ll show you where your revenue actually leaks — which stage, how much, and which single fix pays back fastest.
And this is what we build.
Liquid Technology Solutions builds the CRM and AI systems behind B2B revenue — for manufacturers, distributors and professional services firms. Every fix in the model above is something we have actually shipped.
CRM
The system of record, built to fit
Zoho implementation and migration for teams outgrowing spreadsheets — or escaping HubSpot and Salesforce.
- Design & migration — pipelines, stage gates, custom modules, role hierarchy. The data gets cleaned on the way in.
- Workflow automation — lead routing, deal-stage automation, notifications. The boring work that quietly saves sales ops ten hours a week.
- AI lead scoring & follow-up — Claude-powered scoring on top of the CRM, and follow-up that actually gets sent because the AI wrote the first draft.
- Quote-to-cash — Books, Sign and Subscriptions wired to the CRM, so nobody retypes line items into three systems.
- Reporting & dashboards — Analytics pulling from CRM, Books, marketing and outside sources. The numbers leadership actually asks for.
AI
Software that answers the buyer
Custom AI built on Claude — agents, configurators and document engines that run on your data and your rules, not a generic chatbot.
- AI sales agents — real buyer conversations rather than scripted decision trees, at midnight and on Sunday. Typical lift: 20%+ web conversion.
- Configurators & cross-sell — ask the right questions, return the right configuration, hand sales a branded PDF quote to close.
- AI quoting — an RFQ in any format goes in, a priced quote comes out, matched against the quotes you already won.
- RAG over your data — retrieval across the documents, conversations and records already sitting in the business.
- Full SaaS builds — auth, billing, CRM sync, multi-tenancy, admin dashboards. Shipped in weeks, not quarters.
Assumptions
This is an illustrative model of one demonstration company — a distributor with a working website and no automation between the inbox and the invoice. The figures are fixed so everyone sees the same starting point. They are the kind of numbers we find on a discovery call, not published research.
The full model — every rate, every effect
| Stage | Survives | Desk hours / RFQ | Days added | Why work dies here |
|---|
| Change | What the model changes |
|---|
The speed bonus.Quote turnaround is the sum of days across the first three stages of the main channel. Cut it and quote-to-order conversion rises with the log of the improvement, worth at most a 1.35× lift, and quote-to-order is hard-capped at 62% however fast you get. Nothing here assumes you win business you had no right to win — only that you stop losing business you already earned.
Website traffic. Bounced visitors are deliberately notcounted as lost revenue. We don’t know they were buyers. Only the leak between a real inquiry and a paid invoice is priced. The web tributary is drawn out of scale on purpose — at true scale the captured sliver would be invisible — so read its width as proportion, not volume.
Money. Revenue is simply orders won times your average order value. Nothing is discounted for gross margin or for the cost of the labour behind it, because both are assumptions about your business rather than facts about the model — so the only figure you have to accept is your own order value, and that one is editable. Time is reported as hours and days and never converted into money.
Figures on this page are illustrative and calculated in your browser — nothing you do here is sent anywhere.